• VERSUS: CYCLING

ProjectVersus Network ID Concept: Cycling

ClientPersonal

DescriptionMy objective is to reconnect the viewer with the adventure present in the sports. Through dramatic, saturated colors and exaggerations of specific elements, the impact of their HD dynamic content is brought into focus. The ads will also reinvigorate the less customary and less popular sports with the energy associated with the more mainstream content.

TechnologyPhotoshop